How User-Generated Social Media Content is Putting Companies at Risk

Brands have long used social media to increase customer loyalty, engage customers, create leads, improve sales and other crucial factors. People throughout the world have been isolated from one other in recent months as a result of COVID-19, causing them to turn to the internet for social engagement, increasing user-generated content on social media.

With the growth in social challenges and instigators—or trolls, harassers, activists, and sophisticated bad actors—this already complicated landscape has witnessed a spike in damaging and poisonous material, possibly producing a disaster for companies and opening up the space for content management services.

Statista discovered that in March, over half of all internet users (e.g., Facebook, Instagram, Twitter, etc.) increased their usage of social media.

How Brands are in Danger Due to Harmful Social Media Content

The issue isn't simply that we're seeing more unfavourable brand content on social media platforms. Yes, this is a significant issue, but it is only part of the reason why companies should be concerned.

According to the report, 22% of Americans admit to posting unfavourable remarks about a company only to discover later that it was false. That's more than one in every five people spreading false and damaging information about brands.

This detrimental information frequently appears on the brand's page, giving critical remarks more credibility...and creating more harm. The increasing digital discourse is diversified and covers a wide range of issues, adding to the landscape's complexity. 

Brands Must Take Action

Social media is a useful asset as well as a significant threat. Harmful social media information may quickly spread to millions of individuals, resulting in a brand disaster. However, social media can be utilized to swiftly identify and respond to these crises, so companies must be prepared.

They should use high-quality social media content moderation services that will assist them in separating the excellent from the poor because consumers today see user-generated content as reliable and memorable. 

What is Content Moderation Service and How it Will Help Brands?

The screening of unsuitable content that people publish on a platform is referred to as content moderation. The procedure comprises the use of pre-determined rules to monitor material. The material is identified and deleted if it does not comply with the criteria. Violence, offensiveness, extremism, nudity, hate speech, copyright infringements, and other factors can all be factors.

The purpose of user generated content moderation is to guarantee that the platform is safe to use and that the brand's Trust and Safety program is adhered to. Social media, dating websites and apps, markets, forums, and other similar platforms all utilize content moderation.

Also Read : Why Social Media Content Moderation is Crucial for Businesses

The only way to maintain your brand's website in line with your standards — and to safeguard your clients and reputation — is to use content moderation. With its assistance, you can guarantee that your platform fulfils the purpose for which it was created, rather than providing a platform for spam, violence, and explicit material.

Types of Content that can be moderated

Text

Text postings are ubiquitous, and they may be used to accompany any form of visual material. As a result, one of the prerogatives of all sorts of platforms with user-generated content is text moderation.

Text moderation is, in reality, a difficult task. Because unsuitable material might be made up of a succession of completely appropriate words, catching objectionable keywords is often insufficient. There are subtleties and cultural differences to consider as well.

Video

Video has become one of the most popular forms of information in recent years. Moderating it, on the other hand, is a difficult task. The entire video file must be checked because it may just include a single unpleasant sequence, which would be sufficient to eliminate the entire file.

Another significant difficulty in filtering video material is that it frequently includes several sorts of text, such as subtitles and titles. Before the video can be accepted, they must also be evaluated.

Images

Although it is easier to moderate visual material, it is still necessary to have clear norms and criteria. Cultural sensitivities and variances may also play a role, thus it's critical to understand the unique characteristics of your user bases in various geographic places.

Large numbers of photographs may be difficult to review, which is a major subject on visual-based networks like Pinterest and Instagram. Content moderators may be exposed to distressing images, which is a significant danger to the work.

Conclusion

While technology can help speed up content moderation, human review is still required in many cases as it makes the process safer. 

Human-empowered solutions, such as Anolytics.ai content moderation, have enormous potential for companies that rely on large amounts of user-generated content.