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How User-Generated Social Media Content is Putting Companies at Risk

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Brands have long used social media to increase customer loyalty, engage customers, create leads, improve sales and other crucial factors. People throughout the world have been isolated from one other in recent months as a result of COVID-19, causing them to turn to the internet for social engagement, increasing user-generated content on social media. With the growth in social challenges and instigators—or trolls, harassers, activists, and sophisticated bad actors—this already complicated landscape has witnessed a spike in damaging and poisonous material, possibly producing a disaster for companies and opening up the space for content management services. Statista discovered that in March, over half of all internet users (e.g., Facebook, Instagram, Twitter, etc.) increased their usage of social media. How Brands are in Danger Due to Harmful Social Media Content The issue isn't simply that we're seeing more unfavourable brand content on social media platforms. Yes, this is a sign